How to save hours a day on collecting data from all of your prebid.js demand partners
When you manage multiple header bidding partners, you have to bounce from one reporting dashboard to another just to make sure your revenue is on track with your goals. Every day you waste hours by collecting bidders' stats: exporting to Excel, formatting files so they match one another, managing different time zones, combining data in one spreadsheet - everything just to get a bird's eye view of your prebid.js performance. How much time would you need to get the data for more advanced metrics than Revenue and Impressions? Instead of monotonous and time-consuming tasks, invest your resources into work that improves your company's bottom line: quick & efficient troubleshooting, optimization of your bidder setup, and improving user experience on your website.
Our clients used to spend on average 57 minutes a day on their reporting routine. What about you?
Integrate your header bidding partners in one tool and get the access to unified ad stack data. With automated data collection, processing, and reporting, you will be able to allocate more of your time to decision-making that maximizes your revenue.
Imagine starting your morning in the office with opening a simple graph in Roxot Prebid Analytics visualizing how your bidders in the header performed yesterday across all of your properties.
The Bidders Performance table below gives you access to the most important metrics across all bidders in your system; they will help you quickly figure out how bidders respond and perform against each other and your ad server.
Before finishing your first cup of coffee, you know who is underperforming, who you need to QA, and what possible issues might have occurred. Now you have enough information to adjust your working schedule, prioritize daily tasks, and concentrate on maximizing revenue, instead of wasting time on building reports in excel.
When it's time to analyze bidders in more details, quickly switch to the Bidder Dashboard and get access to the comprehensive bidder data which is not available in your ad server, partner dashboards, or any other analytics tool.
You can analyze bidder's performance on every level: how it responds to ad requests, how its bids compete with others inside prebid.js, how often it outbids demand in your ad server, and everything in between.
With such granular data, you will quickly identify:
  • if a drop in impressions is caused by issues on your bidder's side;
  • if bidder's bid prices are high enough to compete for your inventory;
  • how often partner's bids are timed out
  • how bidder's performance differs depending on user's country and device
  • and much more
Prebid Analytics allows you to be more efficient when managing your header bidding setup: you don't have to waste time on collecting data from multiple partners but know exactly what needs your immediate attention.
Mind that Roxot Prebid Analytics collects events directly from prebid.js, not from SSPs. As a result, there might be a slight discrepancy in Revenue and Impressions with the SSP stats. However, this shouldn't affect your decisions - you don't need absolute numbers to decide what needs your immediate intervention. Instead, you need to compare the performance with previous periods and analyse how bidders perform and respond to ad calls right now.
If you need precise revenue data, check out Roxot Data Hub - it allows you to aggregate data from all of your demand partners, direct campaigns, and DFP, match 3rd-party tags with your sites/ad units/orders/etc., analyze pre-build reports, and export data to excel.
Getting started
Request a demo and one of our Publisher Relationship Managers will give you access to Prebid Analytics and walk you through the product.
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