After the implementation, UTM data will automatically appear in the system. To access it go to the Site Dashboard and scroll down to the UTM Performance widget. On the left side, you will see a table with Revenue, eCPM, and Impressions for up to 100 of your combinations of UTM Source/Medium variables. Quickly analyze how much traffic a source generates, how demand partners estimate its quality, and how much money it makes you. On the right side, there is a visual representation of the top 5 traffic sources by revenue. Analyzing data Today or Yesterday, you'll be able to quickly understand if a new source generates you the traffic you are ready to invest in.