With the Prebid Analytics' brand-new SESSION REVENUE and IMPRESSIONS PER SESSION metrics, you got access to accurate data about how much each visitor or click is worth to you. Just log in to Prebid Analytics by Roxot and go to your Site Dashboard to learn how much revenue a thousand sessions generates you. The SESSION REVENUE metric shows revenue per thousand sessions for easier analysis and comparison. However, when you're trying to figure out the worth of a click, divide it by 1000 to get the value of a visitor. For instance, your SESSION REVENUE is $91.45, which means that you made $91.45 from thousand visitors. Dividing $91.45 by 1000 gives you $0.91 - the amount of money one visitor generates you. You can safely use this number as a maximum CPC for your media buying campaign. If a click is more expensive than your revenue per visitor, you will lose money.